Happy Holidays

Posted in: Blog by Paul McEwan on December 28, 2009

We take this opportunity to extend holiday wishes to you and your family. Like you, we will be taking some time off to be with our loved ones from on December 24 and will return to building projects on Monday, January 4th, 2010.

Visit our Booking Calendar now to reserve time for your project this coming New Year.

We teach Social Media too

Posted in: Blog, Marketing by Paul McEwan on December 10, 2009

Wow, how many people are jumping on this bandwagon and how long can the wagon ride last?

We’re talking about the teaching of social media.

Remember when Milli Vanilli were found out to be lip-syncing fakes? Too young for that? Well the radio station the cool kids listened to marketed themselves as “we never played Milli Vanilli”. Will there be companies marketing themselves as “We never taught social media 101″?

Nothing against social media here. It’s a good thing and those of us in it are always being asked to teach it. Five years from now, when everyone is doing social media well,  a 101 course on the subject will be synonymous to Using Your Telephone 101.

Social media is supposed to be natural. It’s conversations. The hard part (The part to teach) is knowing the different platforms and what they are good for. That part will never stay the same – it’s always going to get easier to do and the platforms will fall in and out of favour .

Would love to hear some University and College courses taught in our past.

Free Marketing!

Posted in: Blog, Design, Marketing by Paul McEwan on December 4, 2009

Everything you need to market your business online is available to you for FREE!

• Websites
• Templates
• Email
• Eflyers
• Social Media
• Blogging
• and Courses for doing all the above

…and what have we missed?

This was great for a moment while competitors were still catching up online and you got a head start using these tools. Everyone is catching on now and they’re all using them. Eventually the playing field is leveled and differentiation is not as simple as being the only one there.

Now how do you stand out?

Content? They actually have to start to read what you’re saying.

Visual

A visual brand is the only thing that is going to give you any differentiation without anyone clicking, reading or listing to anything. It lasts a lifetime and builds on itself the more you use it. There is only one way to create a visual brand: The right way.

Doing something temporary will be hard to shrug off later when you grow out of it or you know you need to change. A template visual brand is not your own – someone else is using it and watering it down.

For a visual brand to work it must be:

• Authentic to who you are
• Unique to you (helps relay your message)
• Performs in a variety of platforms without change (Yes, even print)

Again, a visual brand can last a lifetime and is not something to go pick off a rack for $1.49 but if you want to get a free logo try this.