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Paul worked with our (sometimes wacky) requirements to develop a fairly complex set of assets and branding. He managed to work with both our developers and our creative people with equal facility and produced something that both sides loved. He was reasonably priced, always on time and contributed a lot to the success or our product.
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Can’t Crush Marketing
Posted in: Blog, Marketing by Paul McEwan on November 6, 2009
Marketing has been turned upside down by the popularization of social media and will probably never be the same again but that’s not new. Marketing consistently re-invents itself every time new technology comes a long. It tells us how long a popular song can be, how long a newspaper article should be and how much time and money can be spent on producing a television show. Marketing is trying hard to shape social media like it shaped television, radio and magazines before.
The big difference this time is marketing can’t seem to find a dedicated place to play by it’s own rules with social media, at least not yet but we’re seeing a lot of attempts.
We’re too close to the moment in history to make out exactly where things will end up. It’s an important time for those in the business of marketing, design and branding to start listing and keep an ear to the ground. Predictions anyone?