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Can’t Crush Marketing

Posted in: Blog, Marketing by Paul McEwan on November 6, 2009

Marketing has been turned upside down by the popularization of social media and will probably never be the same again but that’s not new. Marketing consistently re-invents itself every time new technology comes a long. It tells us how long a popular song can be, how long a newspaper article should be and how much time and money can be spent on producing a television show. Marketing is trying hard to shape social media like it shaped television, radio and magazines before.

The big difference this time is marketing can’t seem to find a dedicated place to play by it’s own rules with social media, at least not yet but we’re seeing a lot of attempts.

We’re too close to the moment in history to make out exactly where things will end up. It’s an important time for those in the business of marketing, design and branding to start listing and keep an ear to the ground. Predictions anyone?

Paul McEwan

TribalYell gets it’s direction from Paul McEwan who established it in November 2009 as a way of directing creative energy and design focus toward businesses such as Lawyers, Doctors, Personal Trainers, Realtors and the real estate investment industry. TribalYell, under Paul’s direction, values relationships. The individual run business and boutique style of teams, contractors and other service providers he works with feel the same way. Paul has called White Rock, Langley, South Surrey, East Vancouver, Nanaimo, Victoria and Duncan his home. He is currently a resident of Vancouver's West side.

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