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Does Google fail?
Posted in: Blog, Marketing, Web Design by Paul McEwan on November 12, 2009
“Google doesn’t fail very often” a friend told me over lunch the other day. “If some SEO company can trick Google into bringing up the search ranking of a website then Google fails”
It’s an easy case to make because if it were true, (if Google could be easily tricked), then every spam business would be doing it. And they are not. Nope, Google displays some pretty relevant results. And you have seen it yourself when a superior styled site is beat by some frame based site from Ma and Pa Design Farm. The difference is in the sites’ activity.
Brian Clark from Copyblogger writes, “Search engine algorithms come and go but human nature remains” in his post SEO Copywriting is Dead.
SEO is your content, your incoming links and how active those two things are. Everything else is tweaking that may or may not help. For the amount of energy your going to spend, don’t worry – just write (or get someone to write) – and get some incoming links.