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For those who don’t get Social Network Marketing
Posted in: Blog, Marketing by Paul McEwan on November 18, 2009
Try explaining the how-to’s of online social networking to a traditional bricks and mortar business or sales person (who isn’t already on-board) and you might hear, “Wow, that sounds like a lot of work”. It’s a common phrase along with “Who can I hire to do all that for me?”. When added to a day of existing work, the work it takes to run a traditional bricks and mortar, yes, it is added work.
Online marking professional’s solution is to just ignore those people – forget trying to explain it, preach to the converted and to those who get it and want it. After all, that’s who’s going to be holding more of the cash to spend on marketing in the long-run as they leapfrog over their competitors.
Online social networking is recreation to many and that seems obvious. To those in business it’s work – and so it should be but not to the degree it is in their minds. The unconverted ask, “What can I take out of my regular day?” and “What’s it replacing?” and then there are the inevitable return on investment questions.
Here’s how I explain it:
Ma and Pa business owner of the past spent a little time each morning sweeping the front step of the store and tipping their hat to people passing by as they did so. Chatting while dusting the shelves or cleaning the front windows. If more people start their search for everything online and it’s generally agreed that the new storefront is online then wouldn’t it make sense to be tipping your hat to people there?
Do you have a simple way of explaining it? Please, do share.
Paul McEwan
TribalYell gets it’s direction from Paul McEwan who established it in November 2009 as a way of directing creative energy and design focus toward businesses such as Lawyers, Doctors, Personal Trainers, Realtors and the real estate investment industry. TribalYell, under Paul’s direction, values relationships. The individual run business and boutique style of teams, contractors and other service providers he works with feel the same way. Paul has called White Rock, Langley, South Surrey, East Vancouver, Nanaimo, Victoria and Duncan his home. He is currently a resident of Vancouver's West side.
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Business people of today wear many hats – corporate business people, Mom and Pop business owners, franchise owners, entrepreneurs, etc. Emerging from the explosion of social networking is a new kind of online networking – business/social networking.
The world is smaller every day, and there are people with knowledge and expertise in the same things that we are interested in all across North America and surrounding the globe. Finding them in an online business/social network, finding out who they are, where they have been and what they have to offer can broaden your horizons and your contacts much faster and with more pinpoint accuracy than traditional Chamber of Commerce meetings. The traditional ways are still good ways, mind you, but in order to embrace and capitalize on new networking trends building relationships online is essential.
Having grown up on Vancouver Island, BC, Canada and not having moved from my hometown, my world has been fairly small. I recently partnered up with a business/social networking pool and within a very short period of time I have contacts spanning North America and into Europe, all of whom are online-savvy, business minded, forward thinking and excited to share knowledge and expand their markets.
It’s a little strange, but I have more in common with these new friends and business partners than I do with much of my existing peer group; maybe because we’re all moving forward into this emerging niche together. To my way of thinking, to ignore this new trend of business/social networking is to leave a large chunk of potential market and resource untapped.
I don’t know if that was simple, Paul, but it’s what I see happening out there…
Comment by Paula Mather on November 19, 2009 at 2:35 am