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Free Marketing!
Posted in: Blog, Design, Marketing by Paul McEwan on December 4, 2009
Everything you need to market your business online is available to you for FREE!
- Websites
- Templates
- Eflyers
- Social Media
- Blogging
- and Courses for doing all the above
…and what have we missed?
This was great for a moment while competitors were still catching up online and you got a head start using these tools. Everyone is catching on now and they’re all using them. Eventually the playing field is leveled and differentiation is not as simple as being the only one there.
Now how do you stand out?
Content? They actually have to start to read what you’re saying.
Visual
A visual brand is the only thing that is going to give you any differentiation without anyone clicking, reading or listing to anything. It lasts a lifetime and builds on itself the more you use it. There is only one way to create a visual brand: The right way.
Doing something temporary will be hard to shrug off later when you grow out of it or you know you need to change. A template visual brand is not your own – someone else is using it and watering it down.
For a visual brand to work it must be:
- Authentic to who you are
- Unique to you (helps relay your message)
- Performs in a variety of platforms without change (Yes, even print)
Again, a visual brand can last a lifetime and is not something to go pick off a rack for $1.49 but if you want to get a free logo try this.