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We teach Social Media too

Posted in: Blog, Marketing by Paul McEwan on December 10, 2009

Wow, how many people are jumping on this bandwagon and how long can the wagon ride last?

We’re talking about the teaching of social media.

Remember when Milli Vanilli were found out to be lip-syncing fakes? Too young for that? Well the radio station the cool kids listened to marketed themselves as “we never played Milli Vanilli”. Will there be companies marketing themselves as “We never taught social media 101″?

Nothing against social media here. It’s a good thing and those of us in it are always being asked to teach it. Five years from now, when everyone is doing social media well,  a 101 course on the subject will be synonymous to Using Your Telephone 101.

Social media is supposed to be natural. It’s conversations. The hard part (The part to teach) is knowing the different platforms and what they are good for. That part will never stay the same – it’s always going to get easier to do and the platforms will fall in and out of favour .

Would love to hear some University and College courses taught in our past.