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Paul worked with our (sometimes wacky) requirements to develop a fairly complex set of assets and branding. He managed to work with both our developers and our creative people with equal facility and produced something that both sides loved. He was reasonably priced, always on time and contributed a lot to the success or our product.
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The Art of Design and Client Relations
Posted in: Blog, Marketing, Web Design by Paul McEwan on November 23, 2009
A lot of the worlds best designers (or at least the ones who win all the awards) get fired a lot. Whether it be a creative marketing campaign, advertising campaign or some other idea that got canned and unused often will still get submitted and win a lot of awards. So what does that say? Are most marketing designers producing mediocre work because that’s what their client wanted? “Build me a website like that guys” scenario.
It’s important to note that industry standards and mediocre are not the same thing.
The new direction of TribalYell puts creative energy first. We’re going to put our foot down on that. We know more than the client who is hiring us what leads a person to read a website and what causes search engines to find it and we know it well. If we don’t then we deserve to be fired and the question needs to be asked, why were we hired in the first place if they know more? Always doing exactly what the client asks turns around and bites both of you in the rear eventually. The fix can be costly.
We’ve never been fired but if we are it will be for doing our work really well.