Featured by myRealPage

Posted in: Design, Real Estate, Technology, Templates, Web Design by Paul McEwan on May 25, 2010

When we toot our own horn it’s a week sound indeed. When someone else does it we can hear it for miles and we really appreciate the thought of someone doing so. myRealPage has done just that. Three times in fact. It about time we toot their horn. That is coming in a big way. myRealPage asks for no designer fees or designer sign up to build on their system. Take look at our featured websites on the myRealPage blog. Thanks myRealPage, always glad to help your clients get branded online.

• Ben Chimes website
• Alan M website
• Robert Britch website

Principles Lead Your Brand

Posted in: Blog, Marketing by Paul McEwan on May 5, 2010

Successful advertising and marketing is about knowing your businesses basic principles and allowing them to lead your conversations and interactions. Whether it’s an ad campaign or social network marketing, it should not be about convincing someone to like you. It should be about giving reasons to try you.

People don’t believe they need help in this area because even the largest corporations do it by convincing rather than using principles and incentive driven methods. Look at BP.  British Petroleum changed their name to Beyond Petroleum to “Greenwash” their brand. How is that working out for them?

People want to be liked, even business owners. When it’s personal it requires more than a  self help book. It’s deeper than that and that kind of help is hard to convince a ROI outcome.

What are your businesses principles?