Ad Campaigns That Work

Posted in: Advertising, Blog, Creative, Marketing by Paul McEwan on August 9, 2010

Just because the Pet Rock or The Million Dollar Home Page are simple doesn’t mean they are easy to think up. It takes a creative mind to think up simple. The kind of simple that have most people scratching their heads wondering why they didn’t think of it first. To create an ad campaign that works always appears to be simple. So simple it looks like the creative department didn’t  do anything and left it to the art department, but it’s the other way around. It’s the idea. If the creative is good, the art department is hardly needed, it all just falls into place. The best ad campaigns don’t ever change our minds about a person, place or product but  they will change our actions. Our actions to buy, go, or vote for.

I Don’t know if this guy thought of this by himself or if it’s been done elsewhere. It illustrates my point. More people who would otherwise never give any money to a street person, will be more likely to change their minds and throw money at this guy than any other in his market sector.

Comments

2 Comments
  1. Alec Gordon

    We think the same in this but I still like what Seth Godin has to say about mass advertising. The tide is starting to swing back to mass media markeing. Hitting the largest purchasing group possible is still viable but there is a change, it must be brilliant and entertaining or it won’t work. It gets laughed at in a bigger way than ever could before.

    Comment by Alec Gordon on August 13, 2010 at 6:41 pm

  2. Paul McEwan

    Hi Alec. I too agree with a lot of Seth’s comments. Heck, the name TribalYell rings of ‘Godonian thinking’. But.

    I temper all this with a daily reading of Bob Hoffman’s The Ad Contrarian as well.

    I’m curious as to your “…but I still like what Seth Godin has to say” part of your comment. This post had nothing to do with mass media and it’s pros and cons. It’s an entirely different subject. If I had written about mass media and this guy pictured above I might have pointed out how he seems to have made a social impact. We can see has fans, his picture is even on the internet. I think Seth and Bob would both approve.

    Online or off an “Ad Campaign” has to be good. Above all, it has to work.

    Comment by Paul McEwan on September 15, 2010 at 7:45 pm