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An example of No Market Research
Posted in: Blog, Marketing, Real Estate by Paul McEwan on March 29, 2010
Just had a letter handed to me by an assistant. It was..
- hand delivered to her home by a Realtor this morning.
- The envelope was hand written.
- The content was a very well put together article/guide to selling your home
- accompanied with a nice personal letter from the Realtor who did the delivery. (could have used a second set of eyes)
The person who got the letter doesn’t own the house. She rents it. FAIL
If you’re going to go to this much trouble to market, why not spend some time doing the research? There is a way to know if the home is owner occupied. You can even find out where the absentee owner lives. If you can’t then hire someone like us to do it for you.
This poor Realtor double failed. The person who received the letter not only rents but she works for a top 1% Realtor. Not a hope in hell on this one.