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Principles Lead Your Brand
Posted in: Blog, Marketing by Paul McEwan on May 5, 2010
Successful advertising and marketing is about knowing your businesses basic principles and allowing them to lead your conversations and interactions. Whether it’s an ad campaign or social network marketing, it should not be about convincing someone to like you. It should be about giving reasons to try you.
People don’t believe they need help in this area because even the largest corporations do it by convincing rather than using principles and incentive driven methods. Look at BP. British Petroleum changed their name to Beyond Petroleum to “Greenwash” their brand. How is that working out for them?
People want to be liked, even business owners. When it’s personal it requires more than a self help book. It’s deeper than that and that kind of help is hard to convince a ROI outcome.
What are your businesses principles?