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“Paul was extremely easy to work with and very patient. He was always prompt in returning my call or emails as there is a lot of back an forth when trying to build a website. He made the process easy and painless. I would highly recommend him”
Judy Shih
Judy shih Real Estate Advisor
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Principles Lead Your Brand
Posted in: Blog, Marketing by Paul McEwan on May 5, 2010
Successful advertising and marketing is about knowing your businesses basic principles and allowing them to lead your conversations and interactions. Whether it’s an ad campaign or social network marketing, it should not be about convincing someone to like you. It should be about giving reasons to try you.
People don’t believe they need help in this area because even the largest corporations do it by convincing rather than using principles and incentive driven methods. Look at BP. British Petroleum changed their name to Beyond Petroleum to “Greenwash” their brand. How is that working out for them?
People want to be liked, even business owners. When it’s personal it requires more than a self help book. It’s deeper than that and that kind of help is hard to convince a ROI outcome.
What are your businesses principles?
Paul McEwan
TribalYell gets it’s direction from Paul McEwan who established it in November 2009 as a way of directing creative energy and design focus toward businesses such as Lawyers, Doctors, Personal Trainers, Realtors and the real estate investment industry. TribalYell, under Paul’s direction, values relationships. The individual run business and boutique style of teams, contractors and other service providers he works with feel the same way. Paul has called White Rock, Langley, South Surrey, East Vancouver, Nanaimo, Victoria and Duncan his home. He is currently a resident of Vancouver's West side.
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