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Robin Vrba plus Sayo Nickerson equals…
Posted in: Logo Design, Projects by Paul McEwan on June 2, 2010
The Client: Sayo Nickerson as part of RE/MAX Real Estate Services
Project Description: A logo for the combined team of Sayo Nickerson and Robin Vrba
It’s not often we get one of these. Like Toronto Dominion and Canada Trust, two well established businesses and equally well established clientèle come together as one. Using the TD Canada trust merger as an example we decided, like them, not to alienate either audience and take key components of both logos to create the new version.
At the same time we were working on this, Sayo Nickerson, the team leader, signed up to large advetising agency in the U.S. to let them have a go at the re-branding. In the end we are happy to say our ideas won out and the only thing kept from the U.S. advertising agency was the “All For One”.
Below are the old logos done by other design agencies and our new one is pictured above.
The new logo incorporates growth adding a new green colour and using Sayo Nickerson’s old “tree” logo but rounding it out to represent the completeness of the team. The flower between the names acts not only as a separator of the words but also is like a bulls eye which says “all for one” without actually needing the words.
If you would like to know more or have a desire to brand or re-brand with a new logo, don’t hesitate to contact us now.