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I first talked to Paul when I was looking for a fresh look for my website. After just a few minutes of speaking with him, I knew he was the right man for the job. Paul has the rare ability to combine technical expertise with strong communication skills... this made it easy to transition from my rough vision of what I wanted my web presence to entail to into the reality of a site that I am extremely happy with. In addition to responding to my desires, Paul was able to add his own creative flair to the website in a manner that I was very impressed with. I truly can't say enough good things about the work Paul has done and recommend him to anyone who asks.
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RE/MAX Crest West Side
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Version Your Project
Posted in: Advertising, Blog, Marketing, Web Design by Paul McEwan on February 11, 2012
All to often a prospect points at a giant active website and says, “I want one just like it”. OK, without getting into market differentiation and longtail segments there is one thing most fail to recognize right away. And that is, [drum roll please] how long it took that giant active website to get to the place it is today with all it’s content and traffic and stocked social media feeds and custom plugins and cowzingas and koozoodles etc, etc…
The next time you go about building a website, why not try breaking it down into smaller pieces and publishing it and re-publishing it on specified release dates. Building a website is not like publishing a book. All the chapters don’t have to be there right away. The promise of more to come is enticing. No matter how small your project, there are number of reasons building a website in versions is a heck of a good idea.
- Publish smaller sooner to start the Google juice flowing and get indexed.
- Adding and building content later is actually creating on-site activity. Google likes this. Your fans like this.
- Budget your project; Can’t afford it all right away? Break it down to bite sized chunks.
- Set it and forget it doesn’t exist on line – you may as well publish in versions.
Publishing a large site in versions requires a couple of things to remember:
Build a following first with a marketing plan. Avoid waiting until the website is complete to advertise it’s completion. Think movie trailer. Tweeting and creating a Fanpage following is a great idea. CYGY Online Magazine did it this way. They even asked fans to vote on the logo colours prior to the site release.When the site is published it’s done with a fanfare and rides a wave of activity. Don’t forget other forms of advertising that include business cards. Include those basics in the first version budget.
Then let your fans know about the next release and what to expect. But of course, hold something back as an unexpected surprise.
Paul McEwan
TribalYell gets it’s direction from Paul McEwan who established it in November 2009 as a way of directing creative energy and design focus toward businesses such as Lawyers, Doctors, Personal Trainers, Realtors and the real estate investment industry. TribalYell, under Paul’s direction, values relationships. The individual run business and boutique style of teams, contractors and other service providers he works with feel the same way. Paul has called White Rock, Langley, South Surrey, East Vancouver, Nanaimo, Victoria and Duncan his home. He is currently a resident of Vancouver's West side.
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