There are way more than 5 great reasons to get a professionally designed logo but for the purpose of speed let’s keep this list to 5. I’ll also make great big headlines so you can literally just breeze through the post. With the time you save why not leave a comment?
1: Faster, Cheaper and Easier...
...to design all future marketing materials.
A logo helps guide the design of all future marketing materials. Colour choice, decisions on font use and even layout is based on that logo. There is no need to re-invent the wheel every time a new marketing piece is designed. Everything from business cards to website design hinges on the logo and helps any designer of these marketing materials keep a consistent visual brand across all mediums.
2: Become Recognizable at a Glance
A logo helps identify a business without the viewer needing to read a thing.
The image of the logo’s shape, colours and design is branded into the minds of prospects and it becomes memorable. Let’s repeat that last part: “…branded into the minds of prospects and it becomes memorable.” This only happens over a period of time as the logo is used. Even if the marketing budget is small, as soon as marketing starts it should be branded to help start recognition among prospects.
3: A Logo Lasts Forever
If a professional designed it.
If a professional designer has created the logo specifically for the business by using properly formed questions and business differentiation knowledge as a guide then it should never have to be done again. It can be trademarked for protection. Only a professional designer can create a logo that is trademarkable. Some logo factories and auction based design houses use clipart and pieces of designs from other logos making the work non-trademarkable. Please beware of this.
4: It Will Cost Less if you Start Now
We’re not talking inflation.
Take the cost of a professionally designed logo and divide it by the number of years a business will use it – the cost per year is silly-cheap. Doesn’t it make a lot of sense to get a logo right away? Not convinced? How about the fact that the sooner a logo is used the sooner it grows in value. Why waste all that money on advertising and marketing without a logo when the visual branding could have been building in value all this time?
5: Elevate Your Professionalism
Not using a logo says a lot about a business.
Can you think of any businesses not using a logo? Probably not. They just don’t come to mind and if you can think of one it’s probably a close friend or family’s business. Perhaps even your own business. Non-branded businesses actually ARE branded. They are usually branded in the realm of “my friend is a … [place profession here]” and they stay that way. These are referral based businesses relying on word of mouth which means they are very reliant on how the market is doing. Apple, Samsung, Coke, Pepsi and other well branded companies battle it out for the top positions in their markets. These companies are easily recognizable. They leverage their recognition with remarkable displays and in turn this reinforces the brand. They become a cult of personality in their own right. Complete strangers want to connect with them.
Choose where you want your business to be and start making it look like that final vision right now. Even if it is a referral based, Ma-and-Pa operation that relies on word of mouth, a professionally designed logo can only help. 1-800 GOT JUNK and many yard services started as a word of mouth based businesses and still come across as such but their branding has helped them franchise and become international successes.
Branding is more than a logo but it’s the logo that helps them remember.
Optimizing your myRealPage listings has always been available but no one has written about it until now.
A listing on your myRealPage website can be a real magnet for search engines because we know the address is going to be run through a Google search by the home owners, their neighbours and various other people who happen upon the sign. But because of reciprocity the content, as it was populated on your website from the real estate board, is not unique. So, there are 5 extra things you can do to a listing that gets added to your website that will power-boost it above the others.
Always make sure you have the complete address, the complete neighbourhood and city. Change the street name from CAPS to Sentence case and always add the Area AND Sub-Area so when people search for a home in the “Coal Harbour” area your listing will be found. This is an easy fix and should be your first stop on your way to optimizing your myRealPage listing
On the same page, re-write the property description. remove all abbreviations and add in key words you suspect will be used in a search to find this property. If we know the address will be used then why not start off with something like “This home listed at 1234 Main Street, Coal Harbour, Vancouver, is a gem…” The main keywords phrase should match the page title, and that’s number 3…
The page title is not the headline. It’s the title tag that Google and other search engines read to help index a page. If you roll over the tab of any page your on the page title will pop up. Your main keyword phrase should be in this page title. If it’s the address then make sure it’s showing properly. If it’s “30 foot beach front property” then use that. Edit this in “Settings, SEO, etc.”
Right below the place where you add your own Custom Listing Title as described above is the Custom Listing Description. Now this doesn’t help SEO but it allows you to be sure of what will show up in the text below a Google Search result. You have 160 characters so don’t use them to re-instate the keywords but rather be engaging in any other way that matches the listing. Edit this in “Settings, SEO, etc.”
Whether your website auto blogs, you push a blog post or write it by hand be sure your title is keyword related and the main keyword phrase in the blog title is also in the body of the the post. Auto blog posts can be re-programmed to display the sub area, area, address etc. So why not spend some time altering your headlines. Go to the Blog Center and choose the Automation tab to edit these settings.
Some bonus things you can do include adding items to a “Feature List” that is available for myRealPage owners. Make sure you are embedding your video in the listing and not sending people away to view the video somewhere else. Try adding some Custom Sections. Custom sections show up on the main listing details page. You can add content that includes video and images. Why not a little blurb about the neighbourhood?
Need help? We can do this and a lot more.
How did we go from Template Monster to myRealPage? First let me explain what Template Monster is.
A prospect named Carl Schuy contacted us to ask if we would be able to put a Template Monster design onto the myRealPage platform. Now let me explain what myRealPage is.
MyRealPage sells real estate websites for agents and brokerages. They are a browser based content management system [CMS] so, with a little training, the site owner can edit things themselves. They incorporate a VOW for lead generation and many other tools but the main bulk of this system is their IDX listings display to help automate featured listings and pre-defined searches and search forms. You can learn more about them here.
There are many real estate website platforms available who have all developed, programmed and implemented incredible real estate tools with features that will amaze and astound. So why would we re-invent the wheel by developing our own? No, TribalYell’s expertise is implementing YOUR design on any already available medium — even if it’s a design you purchased. So when Carl Schuy asked us if we could, we said yes.
We think the final design looks better than the template he purchased.
Design and Print Special on Door Hangers! Custom Designed, Full-Color, Double Sided, 4″ x 11″, Die Cut, UV Varnish on 14pt Card-stock. 1000 are $495 plus tax, 2500 are $695 plus tax and 5000 are $895 plus tax.
I am honoured to have TribalYell accepted into Business Networking International [BNI]. I was ask by a client to go as a guest and after the fourth guest visit, (apparently you’re only allowed 2) I applied to join. I went through the interview process and was accepted and inducted as a full member at the last meeting.
I have been to many BNI meetings in the past, sometimes as a guest and sometimes as a sub for a member who couldn’t attend. There are many chapters. Each chapter contains only one industry segment. For example, TribalYell is the Graphic Artist of the Grand Fortune City BNI chapter.
Why I joined this time? I really like the businesses involved in this Grand Fortune City chapter. It’s going to be easy to send referrals to them and use them like an extension of TribalYell. I also like the idea that there is already a web design business in this BNI Chapter. With both feet firmly planted in a print design background I am, for some odd reason, often mistaken as a web design business. I have had clients ask me where they can go to get a logo designed. Just last week I had a past client approach me with his new logos he had created by someone else simply because he thought we only did tech design. This is what happens when you don’t read the newsletters people.
I am now looking forward to growing my network and focusing on marketing design.
I just had a very challenging piece of work cross my desk. It was a challenge because the expectation was that it would be simple. What was it? An online display ad. Three campaigns in four ads at three different sizes. And what a nightmare.
The customer is a longtime Realtor client and of course – a friend. I do all his stuff now from website to print materials. His marketing materials are cohesive and defined and quite creative. When you see a marketing piece of his it’s unmistakably his.
The ad seller was a group we’ll call AlleyRad Media. I would link to their site but they don’t have one. But apparently they know what they are talking about when in comes to directing traffic to your site with their online ad placements.
The designer was yours truly and I’ve designed and A/B tested a large number of online display ads that have worked well for my clients and myself included. I know how to grab attention. The trick is making someone look. Once they look they see (not read — but see) the story in one glance. So I did what I usually do. Of course my client loved it. I only did one at first to make sure we were on the right path. A few changes and we sent it to AlleyRad Media and they loved it. My client and I chose to implement only one of their many suggestions. So one more change and I made the rest of the ads.
Well so much for my idea of testing one ad with the AlleyRad big boys. I had to re-do all of them and even add one more campaign because AlleyRad Media scared my client into thinking if we didn’t follow their suggestions he might not get any clicks at all. They sent over a couple of example ads, (Like we have never seen a mind numbingly bland and ugly ad before), along with a list of things to change that contradicted even their own ugly examples.
So I became a trained monkey and did the best I could and followed their list of “suggestions” to the letter. Oh and their suggested campaign? “Get your Free Buyer’s Guide” — no really. Genius. This after making a long time effort of not spending advertising dollars on buyers. Now we’re spending advertising dollars on buyers. Great.
Display ads can look more exciting than the actual article if they are done right. It turns out this online display ad campaign was sold by the amount of impressions — not clicks. So AlleyRad Media cares that they get placed. As long as they are placed the ads will be seen and their job is done. This is called catering to the media. The website providers that are displaying the ads want them to look like ads. They don’t want them to be creative or distract from the content and they certainly can not look enticing enough to click away from their site on.
We are Adwords Certified and I think I’ll stick with creating for that service form now on.
Today’s Friday Funny: Dance Logo Fail. I’m not so sure I believe this was a mistake. I think someone had it in their mind that sex sells and in their attempt to make a logo they tried for the subliminal. You see it don’t you? The woman’s torso and breasts? Subliminal is what we try and do as logo designers. We try to create a subliminal visual message within the logo.
This Amazon.com logo does a great job of illustrating a subliminal visual message within the logo. Two of them in fact. First there is a yellow arrow pointing from A to Z and secondly a smile. It’s laughing at the other logo.
It’s so hard to believe someone could have done such a complete job of messing up the Junior Dance logo in such a perfect way.