Featured by myRealPage

Posted in: Design, Real Estate, Technology, Templates, Web Design by Paul McEwan on May 25, 2010 | 1 Comment

When we toot our own horn it’s a week sound indeed. When someone else does it we can hear it for miles and we really appreciate the thought of someone doing so. myRealPage has done just that. Three times in fact. It about time we toot their horn. That is coming in a big way. myRealPage asks for no designer fees or designer sign up to build on their system. Take look at our featured websites on the myRealPage blog. Thanks myRealPage, always glad to help your clients get branded online.

• Ben Chimes website
• Alan M website
• Robert Britch website

The World’s Best Working Graphic Artist Talks About Clients

Posted in: Blog, Design by Paul McEwan on March 7, 2010 | No Comments

Michael Bierut (his wiki here) is arguably one of the worlds best graphic artists with some of his award winning work on display in galleries around the world. He has mastered the ability to tell a story through visual presentation for any given reason. A visual story that is told without the viewer of his work knowing their subconscious is receiving it.

When a story enters through the subconscious it is locked in place. What’s you’re brand saying?

Michael Bierut is humble about his abilities, as you will see in this video of himself discussing clients and it’s nice to see he is still a true working graphic artist.

Free Marketing!

Posted in: Blog, Design, Marketing by Paul McEwan on December 4, 2009 | No Comments

Everything you need to market your business online is available to you for FREE!

• Websites
• Templates
• Email
• Eflyers
• Social Media
• Blogging
• and Courses for doing all the above

…and what have we missed?

This was great for a moment while competitors were still catching up online and you got a head start using these tools. Everyone is catching on now and they’re all using them. Eventually the playing field is leveled and differentiation is not as simple as being the only one there.

Now how do you stand out?

Content? They actually have to start to read what you’re saying.

Visual

A visual brand is the only thing that is going to give you any differentiation without anyone clicking, reading or listing to anything. It lasts a lifetime and builds on itself the more you use it. There is only one way to create a visual brand: The right way.

Doing something temporary will be hard to shrug off later when you grow out of it or you know you need to change. A template visual brand is not your own – someone else is using it and watering it down.

For a visual brand to work it must be:

• Authentic to who you are
• Unique to you (helps relay your message)
• Performs in a variety of platforms without change (Yes, even print)

Again, a visual brand can last a lifetime and is not something to go pick off a rack for $1.49 but if you want to get a free logo try this.