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	<title>integrated marketing &#038; design &#187; Blog</title>
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	<link>http://tribalyell.com</link>
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		<title>Ad Campaigns That Work</title>
		<link>http://tribalyell.com/2010/ad-campaigns-that-work</link>
		<comments>http://tribalyell.com/2010/ad-campaigns-that-work#comments</comments>
		<pubDate>Mon, 09 Aug 2010 02:38:52 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[campaign]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=914</guid>
		<description><![CDATA[Just because the Pet Rock or The Million Dollar Home Page are simple doesn&#8217;t mean they are easy to think up. It takes a creative mind to think up simple. The kind of simple that have most people scratching their heads wondering why they didn&#8217;t think of it first. To create an ad campaign that [...]]]></description>
			<content:encoded><![CDATA[<p>Just because the <a href="http://en.wikipedia.org/wiki/Pet_Rock">Pet Rock</a> or <a href="http://en.wikipedia.org/wiki/The_Million_Dollar_Homepage">The Million Dollar Home Page</a> are simple doesn&#8217;t mean they are easy to think up. It takes a creative mind to think up simple. The kind of simple that have most people scratching their heads wondering why they didn&#8217;t think of it first. To create an ad campaign that works always appears to be simple. So simple it looks like the creative department didn&#8217;t  do anything and left it to the art department, but it&#8217;s the other way around. It&#8217;s the idea. If the creative is good, the art department is hardly needed, it all just falls into place. The best ad campaigns don&#8217;t ever change our minds about a person, place or product but  they <em>will</em> change our actions. Our actions to buy, go, or vote for.</p>
<p>I Don&#8217;t know if this guy thought of this by himself or if it&#8217;s been done elsewhere. It illustrates my point. More people who would otherwise never give any money to a street person, will be more likely to change their minds and throw money at this guy than any other in his market sector.</p>
<p><img class="alignnone size-full wp-image-917" title="Ad Campaigns that work" src="http://tribalyell.com/wp-content/uploads/2010/08/enhanced-buzz-5738-1277847765-71.jpg" alt="" width="600" height="450" /></p>


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		<title>Update Wordpress to 3.0</title>
		<link>http://tribalyell.com/2010/update-wordpress-to-3-0</link>
		<comments>http://tribalyell.com/2010/update-wordpress-to-3-0#comments</comments>
		<pubDate>Mon, 21 Jun 2010 01:47:51 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=895</guid>
		<description><![CDATA[This was an email sent to me from Matt, the creator of WordPress and some of you may have already got it.
You&#8217;ve probably already seen the notice in your dashboards, so I&#8217;ll keep this one short and sweet:
http://wordpress.org/development/2010/06/thelonious/
3.0 is faster, stabler, and more secure, so you can focus on what matters (your audience) and let [...]]]></description>
			<content:encoded><![CDATA[<p>This was an email sent to me from Matt, the creator of WordPress and some of you may have already got it.</p>
<blockquote><p>You&#8217;ve probably already seen the notice in your dashboards, so I&#8217;ll keep this one short and sweet:</p>
<p><a href="http://wordpress.org/development/2010/06/thelonious/" target="_blank">http://wordpress.org/development/2010/06/thelonious/</a></p>
<p>3.0 is faster, stabler, and more secure, so you can focus on what matters (your audience) and let the rest fade to the background.</p>
<p>Custom post types, MU merge, menu editor, Twenty Ten theme, over 1,200 bug fixes&#8230; there&#8217;s so much to enjoy in this new release, we&#8217;re really proud of it. It&#8217;s the best WordPress yet, and available for a limited time for only free ninety nine. <img src='http://tribalyell.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Tell your friends, help them upgrade, write new themes that use the new features, spread the good word.</p></blockquote>
<p>Please back up you database before updating. You can follow <a href="http://codex.wordpress.org/Updating_WordPress">these instructions</a> or <a href="http://tribalyell.com/contact-tribalyell">contact us</a> to have it done for you.</p>


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		<title>WTF is HTML 5</title>
		<link>http://tribalyell.com/2010/wtf-is-html-5</link>
		<comments>http://tribalyell.com/2010/wtf-is-html-5#comments</comments>
		<pubDate>Wed, 09 Jun 2010 16:54:47 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Facts]]></category>
		<category><![CDATA[latest products]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=883</guid>
		<description><![CDATA[
For those of us who learn by seeing, here is what html 5 is, what it will do and what browser works best with it &#8211; in a glance.





		
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			<content:encoded><![CDATA[<p><a href="http://tribalyell.com/wp-content/uploads/2010/06/4681732186_a31a2fe888_o.jpg"><img class="alignnone size-medium wp-image-884" title="WTF is HTML 5" src="http://tribalyell.com/wp-content/uploads/2010/06/4681732186_a31a2fe888_o-274x300.jpg" alt="A visual of HTML5" width="274" height="300" /></a></p>
<p>For those of us who learn by seeing, here is what html 5 is, what it will do and what browser works best with it &#8211; in a glance.</p>


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		<title>Featured by myRealPage</title>
		<link>http://tribalyell.com/2010/featured-by-myrealpage</link>
		<comments>http://tribalyell.com/2010/featured-by-myrealpage#comments</comments>
		<pubDate>Tue, 25 May 2010 19:54:49 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Templates]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=836</guid>
		<description><![CDATA[When we toot our own horn it&#8217;s a week sound indeed. When someone else does it we can hear it for miles and we really appreciate the thought of someone doing so. myRealPage has done just that. Three times in fact. It about time we toot their horn. That is coming in a big way. [...]]]></description>
			<content:encoded><![CDATA[<p>When we toot our own horn it&#8217;s a week sound indeed. When someone else does it we can hear it for miles and we really appreciate the thought of someone doing so. <a href="http://myrealpage.com/index.html" target="_blank">myRealPage</a> has done just that. Three times in fact. It about time we toot their horn. That is coming in a big way. <a href="http://myrealpage.com/index.html" target="_blank">myRealPage</a> asks for no designer fees or designer sign up to build on their system. Take look at our featured websites on the myRealPage blog. Thanks myRealPage, always glad to help your clients get branded online.</p>
<ul>
<li><a href="http://myrealpage.com/blog.html?blogEntryId=786691" target="_blank">Ben Chimes website</a></li>
<li><a href="http://myrealpage.com/blog.html?blogEntryId=776816" target="_blank">Alan M website</a></li>
<li><a href="http://myrealpage.com/blog.html?blogEntryId=598261" target="_blank">Robert Britch website</a></li>
</ul>


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		<title>Principles Lead Your Brand</title>
		<link>http://tribalyell.com/2010/principles-lead-your-brand</link>
		<comments>http://tribalyell.com/2010/principles-lead-your-brand#comments</comments>
		<pubDate>Wed, 05 May 2010 17:32:29 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=811</guid>
		<description><![CDATA[Successful advertising and marketing is about knowing your businesses basic principles and allowing them to lead your conversations and interactions. Whether it&#8217;s an ad campaign or social network marketing, it should not be about convincing someone to like you. It should be about giving reasons to try you.
People don&#8217;t believe they need help in this [...]]]></description>
			<content:encoded><![CDATA[<p>Successful advertising and marketing is about knowing your businesses basic principles and allowing them to lead your conversations and interactions. Whether it&#8217;s an ad campaign or social network marketing, it should not be about convincing someone to like you. It should be about giving reasons to try you.</p>
<p>People don&#8217;t believe they need help in this area because even the largest corporations do it by convincing rather than using principles and incentive driven methods. Look at BP.  British Petroleum changed their name to Beyond Petroleum to &#8220;Greenwash&#8221; their brand. How is that working out for them?</p>
<p>People want to be liked, even business owners. When it&#8217;s personal it requires more than a  self help book. It&#8217;s deeper than that and that kind of help is hard to convince a ROI outcome.</p>
<p>What are your businesses principles?</p>


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		<title>Any flat surface is a touch screen</title>
		<link>http://tribalyell.com/2010/any-flat-surface-is-a-touch-screen</link>
		<comments>http://tribalyell.com/2010/any-flat-surface-is-a-touch-screen#comments</comments>
		<pubDate>Thu, 29 Apr 2010 16:49:36 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[latest products]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=806</guid>
		<description><![CDATA[
Light Touch™  from Light Blue Optics is an interactive projector that instantly transforms any flat surface into a touch screen. It&#8217;s not for sale yet but don&#8217;t you early adopters want one now?





		
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			<content:encoded><![CDATA[<p><a href="http://tribalyell.com/wp-content/uploads/2010/04/LT3_480x276.jpg"><img class="size-full wp-image-807 alignnone" title="LT3_480x276" src="http://tribalyell.com/wp-content/uploads/2010/04/LT3_480x276.jpg" alt="" width="480" height="276" /></a></p>
<p><a href="http://tribalyell.com/wp-content/uploads/2010/04/LT3_480x276.jpg"></a>Light Touch™  from <a href="http://lightblueoptics.com/products/light-touch/">Light Blue Optics</a> is an interactive projector that instantly transforms any flat surface into a touch screen. It&#8217;s not for sale yet but don&#8217;t you early adopters want one now?</p>


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		<title>An example of No Market Research</title>
		<link>http://tribalyell.com/2010/an-example-of-no-market-research</link>
		<comments>http://tribalyell.com/2010/an-example-of-no-market-research#comments</comments>
		<pubDate>Mon, 29 Mar 2010 17:35:03 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facts]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=788</guid>
		<description><![CDATA[Just had a letter handed to me by an assistant. It was..

hand delivered to her home by a Realtor this morning.
The envelope was hand written.
The content was a very well put together article/guide to selling your home
accompanied with a nice personal letter from the Realtor who did the delivery. (could have used a second set of eyes)

 [...]]]></description>
			<content:encoded><![CDATA[<p>Just had a letter handed to me by an assistant. It was..</p>
<ul>
<li>hand delivered to her home by a Realtor this morning.</li>
<li>The envelope was hand written.</li>
<li>The content was a very well put together article/guide to selling your home</li>
<li>accompanied with a nice personal letter from the Realtor who did the delivery. (could have used a second set of eyes)</li>
</ul>
<p><a href="http://tribalyell.com/wp-content/uploads/2010/03/red-x.jpg"><img class="alignleft size-thumbnail wp-image-789" title="red-x" src="http://tribalyell.com/wp-content/uploads/2010/03/red-x-150x150.jpg" alt="" width="20" height="20" /></a> The person who got the letter doesn&#8217;t own the house. She rents it. <strong>FAIL</strong></p>
<p>If you&#8217;re going to go to this much trouble to market, why not spend some time doing the research? There is a way to know if the home is owner occupied. You can even find out where the absentee owner lives. If you can&#8217;t then hire someone like us to do it for you.</p>
<p>This poor Realtor double failed. The person who received the letter not only rents but she works for a top 1% Realtor. Not a hope in hell on this one.</p>


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		<title>MyRealPage Postcard Marketing Campaign</title>
		<link>http://tribalyell.com/2010/myrealpage-postcard-marketing-campaign</link>
		<comments>http://tribalyell.com/2010/myrealpage-postcard-marketing-campaign#comments</comments>
		<pubDate>Mon, 22 Mar 2010 03:46:48 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Real Estate]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=760</guid>
		<description><![CDATA[
You are not JUST ANOTHER REALTOR.
Not if you are a myRealPage Realtor.
You are a SmartPhone Enabled Realtor and that&#8217;s exciting!
You also have VOW and many other advanced website features many don&#8217;t have or don&#8217;t know about.
Why not direct people to your website with a proper marketing campaign.
TribalYell will help you inform prospects of your website [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://tribalyell.com/wp-content/uploads/2010/03/SPE-examples.jpg"><img class="alignleft size-medium wp-image-762" title="SPE-examples" src="http://tribalyell.com/wp-content/uploads/2010/03/SPE-examples-300x280.jpg" alt="myrealpage marketing campaign" width="300" height="280" /></a></p>
<h2>You are not JUST ANOTHER REALTOR.</h2>
<p>Not if you are a <strong>myRealPage</strong> Realtor.<br />
You are a<strong> SmartPhone Enabled Realtor</strong> and that&#8217;s exciting!<br />
You also have <strong>VOW and many other advanced website features</strong> many don&#8217;t have or don&#8217;t know about.</p>
<p>Why not direct people to your website with a proper marketing campaign.</p>
<p>TribalYell will help you inform prospects of your website features with <strong>FREE content</strong> on the back of your postcard campaign.</p>
<p><strong>Don&#8217;t have a postcard campaign</strong>?<br />
TribalYell has that ball already rolling for you too. Here&#8217;s our solution to help get your prospects online.</p>
<p><strong>Here&#8217;s what you get:</strong></p>
<ul>
<li>1 Custom postcard design (with your branding)</li>
<li>18,000 postcards printed with your custom design on side 1</li>
<li>3 x6,000 campaigns pre-printed side 2 (marketing aimed at increasing website traffic)</li>
<li>Delivered to 1,500 owners in your farm area once a month for a full year rotating the message every month.</li>
</ul>
<p>Each ad rotation comes with a &#8220;badge&#8221; for your website that ties the message together like this one below.</p>
<p><img title="spe-realtor-banner" src="http://tribalyell.com/wp-content/uploads/2010/03/spe-realtor-banner.png" alt="smart phone enabled realtor" width="400" height="84" /></p>
<p>Claim your area now (We will not deliver more than one campaign per area)</p>
<p><strong>One cost covers</strong></p>
<ul>
<li>design</li>
<li>print</li>
<li>postage</li>
<li>delivery to the post office</li>
<li>3 website badges</li>
</ul>
<p><a href="http://tribalyell.com/contact-tribalyell">Start now</a></p>
<p><a href="http://www.facebook.com/pages/TribalYell/212775752264"><img class="alignnone size-full wp-image-779" title="fb-fan-page" src="http://tribalyell.com/wp-content/uploads/2010/03/fb-fan-page.png" alt="" width="187" height="55" /></a></p>
<p>Leave a comment</p>


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		<title>Google Goggles and Real Estate</title>
		<link>http://tribalyell.com/2010/google-goggles-and-real-estate</link>
		<comments>http://tribalyell.com/2010/google-goggles-and-real-estate#comments</comments>
		<pubDate>Sun, 21 Mar 2010 22:53:23 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=748</guid>
		<description><![CDATA[
What is Google Goggles?
Imagine taking a picture of a house with your phone, submitting that picture to a Google search and getting all the listing details on it. That&#8217;s what Google Goggles will do.
Thanks to the ever advancing Google, you can now search the web by taking a picture of the item you want to [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a href="http://tribalyell.com/wp-content/uploads/2010/03/goggles_landmark.jpg"><img class="size-medium wp-image-749 alignleft" title="goggles_landmark" src="http://tribalyell.com/wp-content/uploads/2010/03/goggles_landmark-300x118.jpg" alt="Google Goggles" width="300" height="118" /></a></div>
<p>What is Google Goggles?<br />
Imagine taking a picture of a house with your phone, submitting that picture to a Google search and getting all the listing details on it. That&#8217;s what Google Goggles will do.</p>
<p>Thanks to the ever advancing Google, you can now search the web by taking a picture of the item you want to know more about. While this technology is in its infancy, in 2 years it will be full blown so the question is: What does this mean for Real Estate?</p>
<p>Image searching. It&#8217;s not new and it works by analyzing the image name and alt tags given to the image within the HTML code. What is new is the ability to take a picture and submitting it to a search &#8211; That will affect real estate.</p>
<p>What are <strong>image names</strong> and <strong>alt tags</strong>?</p>
<p><strong>Image Names</strong><br />
If you upload an image with a name DC0023854.jpg blind luck will produce any search results. Changing the image names to something like 103-548-main-st-vancouver.jpg has a much better chance of being indexed by search engines and found by someone, which hopefully leads back to your website</p>
<p><strong>Alt Tags</strong><br />
Alt tags are descriptions written into the HTML. You don’t need to know HTML to add Alt tags. When you upload images to Facebook, flickr or Picasa (and almost any image hosting site), there is an area to add tags and many times a description.</p>
<p>Surprising how many images from the MLXchange describes itself as “exterior front” (the default). Please change this to the appropriate room at least. Add to the description in the MLX to help yourself further. Put the address or who it’s listed by or even your website in that additional description area. The question remains whether or not the MLXchange is adding these descriptions into the HTML as Alt tags. We know for sure that it renames the pictures. For now, who cares, let’s get used to doing this and hope the MLX will change.</p>
<p><strong>Here’s the result</strong><br />
When someone (anyone using Google) types in a particular address of a house to get info on it, the idea is to have your listing images show up first. In the future, (a few years away), when someone takes a picture of that house for information on it, your information will show up.</p>
<p>It’s important to note: Adding text on the image via Photoshop (or image editing software) does not help at all.</p>
<p>If you feel like geeking out on this subject, read more about it here:<br />
<a href="http://www.realestateseopros.com/blog/seo-news/google-goggles-for-real-estate-coming/"> http://www.realestateseopros.com/blog/seo-news/google-goggles-for-real-estate-coming/</a></p>
<p>Don&#8217;t forget to <a href="http://tribalyell.com/contact-tribalyell">contact us</a> if you need any help with this or anything else.</p>


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		<title>Handling duplicate content</title>
		<link>http://tribalyell.com/2010/handling-duplicate-content-when-moving-a-website</link>
		<comments>http://tribalyell.com/2010/handling-duplicate-content-when-moving-a-website#comments</comments>
		<pubDate>Wed, 10 Mar 2010 06:47:52 +0000</pubDate>
		<dc:creator>Paul McEwan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Hosting News]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tribalyell.com/?p=730</guid>
		<description><![CDATA[Trying to increase search engine relevance by duplicating content within a website is an old trick that search engines figured out a long time ago. In those days some SEO people went so far as to duplicate and publish the website hundreds of times with links all point ot one final landing page at the [...]]]></description>
			<content:encoded><![CDATA[<p>Trying to increase search engine relevance by duplicating content within a website is an old trick that search engines figured out a long time ago. In those days some SEO people went so far as to duplicate and publish the website hundreds of times with links all point ot one final landing page at the real site. If you try that today, it will not only fail but it will set you to the back of the SEO bus. When building a new website or signing up to a template site where all the content is provided (and therefore duplicated hundreds of times), sooner or later handling the duplicate content needs to be dealt with. How do we do this? Let me count the ways.</p>
<p>If you are signing up to a site where all the content is provided then please edit it all. Every last bit. No time? Hide the pages you will come back to later.</p>
<p>If you have a high traffic web site receiving most of the visits and another one you are planning to move to as a new re-designed website, (giving it a new URL and a fresh new look),  then you don’t want to lose all that traffic from that old site. But you can’t keep both sites online because they will have duplicate content and that is something often penalized by search engines. How do you proceed?</p>
<p>The best practice is to do a 301 redirect. The 301 message on the Internet is handled by the search engine as: moved permanently. Here is how you can make a 301 redirect for your web page:</p>
<p><strong>With PHP:</strong></p>
<p>The code needs to be placed in the Header section of the website, so that the search engine can read it first.</p>
<p>Header( “HTTP/1.1 301 Moved Permanently” );<br />
Header( “Location: http://www.new-url.com” );</p>
<p><strong>With .htaccess:</strong></p>
<p>RewriteEngine on<br />
RewriteRule ^old\.php$ http://www.domain.com/new.php [R=permanent,L]</p>
<p>The code above will direct all the traffic from the old.php to the new.php page.</p>
<p><strong>With the rel=”canonical” directive:</strong></p>
<p>If you run an online store and want to sell a custom made handbag, which is available in several colors, and decide to dedicate a separate page on your site for each color, then you have about 3 or 4 identical pages. You can use the rel=”canonical” element to direct all traffic to the page with the most popular color.</p>
<p>This will lead a search engine to point all the traffic from the similar pages to the page you have specified. This code needs to be placed in the header section of all the web pages you wish to lead somewhere else.</p>
<p><strong>With the URL Redirection Manager in the Web Hosting Control Panel:</strong></p>
<p>If you don’t like to meddle with code, or with new file creation, or anything like that, you can use the handy URL Redirection Manager available with all our shared web hosting plans, where a simple web interface will allow you to choose which pages to be redirected and what redirection code to be used.</p>
<p>Don&#8217;t forget to <a href="http://tribalyell.com/contact-tribalyell">contact us</a> if you need any help with this or anything else.</p>


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