Robin Vrba plus Sayo Nickerson equals…

Posted in: Logo Design, Projects by Paul McEwan on June 2, 2010 | No Comments

The Client: Sayo Nickerson as part of RE/MAX Real Estate Services

Project Description: A logo for the combined team of Sayo Nickerson and Robin Vrba

It’s not often we get one of these. Like Toronto Dominion and Canada Trust, two well established businesses and equally well established clientèle come together as one. Using the TD Canada trust merger as an example we decided, like them, not to alienate either audience and take key components of both logos to create the new version.

At the same time we were working on this, Sayo Nickerson, the team leader, signed up to large advetising agency in the U.S. to let them have a go at the re-branding. In the end we are happy to say our ideas won out and the only thing kept from the U.S. advertising agency was the “All For One”.

Below are the old logos done by other design agencies and our new one is pictured above.

The new logo incorporates growth adding a new green colour and using Sayo Nickerson’s old “tree” logo but rounding it out to represent the completeness of the team. The flower between the names acts not only as a separator of the words but also is like a bulls eye which says “all for one” without actually needing the words.

If you would like to know more or have a desire to brand or re-brand with a new logo, don’t hesitate to contact us now.

Rob Britch Logo

Posted in: Logo Design, Projects by Paul McEwan on March 18, 2010 | No Comments

The Client: Rob Britch as part of RE/MAX Real Estate Services

Project Description: A logo for Rob and all his marketing

Client Testimonial: “I truly enjoy working with Paul. He is very personable, great at what he does and is very creative. I especially like the fact that he understands my business and what I need to do to get results. I’ve worked with other marketing companies in the past and was never as satisfied with the outcome as I am with Paul. I highly recommend Paul to anyone interested in marketing their company or brand!”

Robert Crowe logo and market branding

Posted in: Logo Design, Print Media, Projects, Uncategorized, Websites by Paul McEwan on February 13, 2010 | No Comments

The Client: Robert Crowe (RE/MAX Real Estate Services)

Project Description: Create a personal logo mark and content copy. Brand it onto all requested marketing materials.

Robert Crowe has been in the real estate business along time and had decided it was time to get authentic with marketing. It’s one thing to look good but it’s another thing entirely to look good in a way that authentically attracts the eyes who will relate specifically to you. Also, content writing about who he is needed to be created. We’re not talking sales writing but a story of where he came from and what’s important to him. Without getting into the reasons of why this works here, it’s important to know that this works. Video blogs might work the same way for those who want to do that every day. Day in day out. Video blogging is not Robbert Crowe.

The Website
Not pictured but worth a look is, of course, the website layout we did on an Ubertor template and implemented by an Ubertor approved vendor/designer, The Marketing Guy. We design for most real estate website platforms.

Pre-printed Shells
We still do a lot of these too. Postcard shells. These are printed full colour, single sided on a 12pt coated stock leaving  the back blank for imprinting content. An average imprint is about 1500 pieces. Since you’re going to ask: 10,000 shells as described above runs about $700. The more you get, the better the price.

Completed as part of the work done at RE/MAX Real Estate Services.

Cecilia Gatchalian Logo and branding

Posted in: Logo Design, Print Media, Projects by Paul McEwan on February 12, 2010 | No Comments

The Client: Cecilia Gatchalian (RE/MAX Real Estate Services)

Project Description: Create a logo mark and type style while immediately branding it onto business cards for press using client requested colour and wave shapes.

Cecilia Gatchalian is her name and City Gate is the her… chosen area to market. “C.G” as a logo mark was a no brainer. Hard not to use it. Easy to remember. Onto marketing materials. We’ll be doing a run of 10,000 full colour postcard shells and running enough black and white backs for her introduction to City Gate. Designed, printed and mailed within a week. She’s handling her myrealpage website herself.

Completed as part of the work done at RE/MAX Real Estate Services.

Su Casa Cleaning Services

Posted in: Logo Design, Print Media, Projects by Paul McEwan on November 4, 2009 | 2 Comments

We created a look and feel that can be transfered to vehicles, websites and even uniforms. A cleansing colour palet and shapes. The use of green because of the offered environmental products they use. A tidy font (yes, that is Arial Rounded). The piece tells a story without even reading. At this point she only had time for the mailers and business cards still, we hope to do more work with Su Casa and we treat every project like the sky is the limit.

FastTrack-Logistics Logo

Posted in: Logo Design, Projects by Paul McEwan on June 4, 2005 | No Comments

The Client: FastTrack-Logistics

Project Description: A logo for an Alberta shipping company

Client Testimonial: “Great collaboration”

This company is based in Western Canada but not west enough to include a lot of ocean shipping. They wanted to change that. Give their business a leg up and a connection with ports in Vancouver. The logo represents speed over land and air but it adds an element of ocean shipping. This logo was kept simple for the consistancy of transfering from business cards to container and more.