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- And that's how it works :) shining a light on the success. More »
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Tina Yarn’s Personal Logo
Posted in: Logo Design, Projects by Paul McEwan on March 24, 2011 | No Comments
The Client: Tina Yarn
Project Description: This logo was created for Tina using the TribalYell Spear Head Brand Package. We create an exclusive logo at the same time as the marketing piece that is required. An example might be someone requiring a website header and branding. With this option the logo is developed while creating the website header.The Process: You receive a choice of 3 basic ideas for direction. Requested changes are made to the one you choose and we implement it into that marketing piece.
Tina received 5 different ideas to choose from, (OK, we went over the alloted 3). From those 5 she chose 2 (She couldn’t decide on one). We provided 4 variations each of those two and from that she chose one. Onto the business card and website. Tina is off to a good start.
Did you know that the design of professional marketing pieces such as business cards, postcards and websites are all hinged on the personal brand? To see visual branding illustrated check out her website. Let’s get started!
Curtiss Group Logo
Posted in: Logo Design, Projects by Paul McEwan on March 22, 2011 | No Comments
The Client: Curtiss Group
Project Description: Who are these people? They’re stars, that’s who. We have had a lot of fun with this logo because the direction allows us to head the branding in a unique direction. Gold star ratings and front row seating to your new home search all play a part of the brand with the logo leading the way.
Welcome Jessica Chen
Posted in: Projects, Websites by Paul McEwan on March 17, 2011 | No Comments
The Client: Jessica Chen (View the website)
Project Description: Jessica Chen had few options on her website provider so she moved to a myRealPage website and called on TribalYell Integrated Branding for a Custom Power Brand website. Jessica relied on our expertise in to include options and technology front and center to keep her current with today’s marketing techniques.
Jill Hannan’s Website
Posted in: Projects, Websites by Paul McEwan on March 15, 2011 | No Comments
The Client: Jill Hannan (View the website)
Project Description: This website project was done through TribalYells’ own Custom Template Package System we call the Custom Power Brand Website. A system of proofing and communication that keeps you the client involved yet doesn’t leave you feeling too bogged down with having to answer questions every few hours.
We have done enough custom websites to know what it takes to create them and have put together the Custom Power Brand package. There is no way to package design but there are ways to package the process and communication. We have refined that process to be efficient and cost effective. Here is what you get:
- Wire Frame: Line drawing for rough layout, menu items, placement of lead-ins and other aspects of your website. We move onto the mock-up once this is approved.
- Mock-Up: A scaled image of your website based on the approved Wire Frame. This gives you a detailed visual of most design elements.
- PSD2MRP: Photoshop Document to myRealPage: Includes all the coding necessary to make your new website look like the approved mock-up and work on the myRealPage platform.
- 4 pages content insertion: Content is anything supplied by you over and above what’s already on your website. This could include Youtube video, pre-defined searches, copy, links.
Jill Hannan was already a myRealPage site owner. That helped with this project. All her content was already in place and we were able to apply the new design right around it.
Brian and Joe Kim are here
Posted in: Projects, Websites by Paul McEwan on March 9, 2011 | No Comments
The Client: Brian and Joe Kim
Project Description: Moving from another website provider isn’t easy if your web development team isn’t on the ball. Our process helps you make that move which is what Brain and Joe Kim found. They wanted as many of their clients to be right on the front page as possible and any one looking to be able to start a search immediately. Almost any provider can offer what they wanted but in all cases the customization is outrageously expensive so they moved to myRealPage and asked us to integrate their branding with development requests. Another Custom Power Brand website by TribalYell.
We did a behind the scenes video of how easy it is for the owners to edit this Custom Power Branded website here.
Client Testimonial: We greatly enjoyed working with TribalYell and would recommend anyone looking to have a custom website built to look closely at what they offer. The process is easy to follow and we appreciated their patience and ability to guide us through to the end. The TribalYell Learn-How-Now screen cast tutorial was an added and unexpected bonus. We now have email leads through the website!
Full colour print advertising
Posted in: Branding, Logo Design, Print Media, Projects by Paul McEwan on January 30, 2011 | No Comments
The Client: Debra Klassen
Project Description: Real estate development branding, naming and advertising. After going through the project naming process and then developing the tag line we had fun creating the first of a series of full page advertisements. Here is one of them.
Manny and Jay Dot CA
Posted in: Projects, Websites by Paul McEwan on January 10, 2011 | No Comments
Client: Manny and Jay www.mannyandjay.ca
Project Description: Custom Power Brand myRealPage Website built on the myRealPage platform websites for real estate.
Manny and Jay weren’t sure what they wanted but they know what they like and sent me some links to websites that appealed to them. The common ground to all the websites I was sent to view was that they were all friendly and personable. Our perception was that they wanted to come across as friendly and easy to approach. We gave this myRealPage website big easy navigation, an easy way to contact them and it’s immediately apparent who their visitors would be dealing with.
There is a trend afoot for a REALTOR® to ask for their picture not to be present on their website and unless the site is chock full of videos of themsleves this is not a good idea to implement. Real Estate is part of an industry that requires personal recognition to elicit an emotional response.
A single picture is not the complete answer but surely having no picture on a REALTOR® website can wind up looking like a broker’s website or some other corporate entity with all it’s bureaucratic charm. There are completely different ways to treat that sort of site to engage visitors and a single person or small team needs a personal approach. As successful as some of these sites appear to be, in this day and age of authenticity and transparency I question how much more successful they would be if the emotional response aligned with real people and not just investors.
Agents are all selling the same thing. The service they supply on an individual level is the only defining factor. We believe Manny and Jay’s personality show immediatly and give a person a sense of ease of the real estate process.
Talk to us about your design ideas with a myRealPage website.
Sargeant Real Estate Consultants
Posted in: Projects, Websites by Paul McEwan on December 21, 2010 | No Comments
The Client: Stacey Cheng & Louis Sargeant: RE/MAX Real Estate Services
Project Description: Build a new theme for an updated branding on the myRealPage Website for REALTORS® platform.
A website is never finished and anyone who tells you differently is either
- A) not experienced in web site publishing,
- B) building websites like they are print material
- C) building all their websites in Flash.
- D) Stocking their portfolio.
We adhere strongly to the “publish quick and publish often” sentiment. Publishing often and quickly has many benefits which include added interest for your visitors and activity for search engine ranking. Most of our websites are designed to be added to easily without the need for a re-design. Sargeant Real Estate Consultants website is not finished and it was designed that way. The longer it is published, the more live updates it will get and the better it will look and read. We just didn’t want to wait to put it on our portfolio – which is why we call the page Projects
Contact us today about our approach to publishing.
Seasonal greetings
Posted in: Print Media, Projects by Paul McEwan on November 29, 2010 | No Comments
Have you got your holiday letters out yet? A postcard, card or notepad?
Don’t worry. You’re doing that social media thing right? Good.
Call us if you need help with either.
Maple Creek Living
Posted in: Branding, Logo Design, Projects by Paul McEwan on | No Comments
The Client: Pacific New Technologies
Project Description: This development project needed to be named and branded for marketing to Eastern Europe families looking for a place to live in Canada. Advertising is geared in this direction and often translated to Croatian. The logo mark needed to be simple yet identifiable as an icon link for uses online.