Robert Crowe logo and market branding

Posted in: Logo Design, Print Media, Projects, Uncategorized, Websites by Paul McEwan on February 13, 2010 | No Comments

The Client: Robert Crowe (RE/MAX Real Estate Services)

Project Description: Create a personal logo mark and content copy. Brand it onto all requested marketing materials.

Robert Crowe has been in the real estate business along time and had decided it was time to get authentic with marketing. It’s one thing to look good but it’s another thing entirely to look good in a way that authentically attracts the eyes who will relate specifically to you. Also, content writing about who he is needed to be created. We’re not talking sales writing but a story of where he came from and what’s important to him. Without getting into the reasons of why this works here, it’s important to know that this works. Video blogs might work the same way for those who want to do that every day. Day in day out. Video blogging is not Robbert Crowe.

The Website
Not pictured but worth a look is, of course, the website layout we did on an Ubertor template and implemented by an Ubertor approved vendor/designer, The Marketing Guy. We design for most real estate website platforms.

Pre-printed Shells
We still do a lot of these too. Postcard shells. These are printed full colour, single sided on a 12pt coated stock leaving  the back blank for imprinting content. An average imprint is about 1500 pieces. Since you’re going to ask: 10,000 shells as described above runs about $700. The more you get, the better the price.

Completed as part of the work done at RE/MAX Real Estate Services.

Cecilia Gatchalian Logo and branding

Posted in: Logo Design, Print Media, Projects by Paul McEwan on February 12, 2010 | No Comments

The Client: Cecilia Gatchalian (RE/MAX Real Estate Services)

Project Description: Create a logo mark and type style while immediately branding it onto business cards for press using client requested colour and wave shapes.

Cecilia Gatchalian is her name and City Gate is the her… chosen area to market. “C.G” as a logo mark was a no brainer. Hard not to use it. Easy to remember. Onto marketing materials. We’ll be doing a run of 10,000 full colour postcard shells and running enough black and white backs for her introduction to City Gate. Designed, printed and mailed within a week. She’s handling her myrealpage website herself.

Completed as part of the work done at RE/MAX Real Estate Services.

Su Casa Cleaning Services

Posted in: Logo Design, Print Media, Projects by Paul McEwan on November 4, 2009 | 2 Comments

We created a look and feel that can be transfered to vehicles, websites and even uniforms. A cleansing colour palet and shapes. The use of green because of the offered environmental products they use. A tidy font (yes, that is Arial Rounded). The piece tells a story without even reading. At this point she only had time for the mailers and business cards still, we hope to do more work with Su Casa and we treat every project like the sky is the limit.

The Centre of Digital Media

Posted in: Print Media, Projects by Paul McEwan on October 28, 2007 | No Comments

The Client: GNWC Masters of Digital Media Program

Project Description: The Great Northern Way’s Master of Digital Media Program is a mouth full. Wanting to call themselves The Centre for Digital Media they set out starting that ball rolling. One huge problem stood in the way. UBC, BCIT, SFU and Emily Carr UAD (the partners in the program) did not consider themselves a “Centre” and for legal reasons could not call themselves such.

Time was running out as the grand opening approached and a need to market for their first ever semester was looming only months away. The design agency they were working with quit.

On the first meeting we creatively sketched out a plan in pencil on a scrap piece of paper changing The Centre for Digital Media to The Centre of Digital Media. The ball was once again rolling and we did all their marketing and media that year including:

• Website
• Georgia Straight ads and more
• Vancouver Sun and Province ads
• Magazine ads
• Bus wraps
• Full presentation centre design and set up
• Business cards
• Folders
• Posters
• Banners

Pictured above is an example of one brochure.