Print Media

Henry So’s Spring Campaign

Posted in: Print Media, Projects by Paul McEwan on August 2, 2011 | No Comments

The Client: Henry So (RE/MAX Real Estate Services)

Project Description: This spring marketing campaign was created for Henry So’s real estate business.

Vacation in Style

Posted in: Branding, Logo Design, Print Media, Projects by Paul McEwan on July 28, 2011 | No Comments

The Client: Andrew and Jill Hasman

Project Description: This logo was created and branded into a business card for Andrew and Jill Hasman’s Vacation in Style which is for a Home Away vacation property rental by owner account they have for their various properties.

Jason Exner Logo

Posted in: Branding, Logo Design, Print Media, Projects by Paul McEwan on June 9, 2011 | No Comments

The Client: Jason Exner

Project Description: This logo was created for Jason using the TribalYell Spear Head Brand Package with a creative brief.

Jason received many different ideas to choose from. From those he chose one. We provided variations of the one he chose. Onto the website banner.

Jason Exner's logo

Jason Exner's logo branded in his business card

Fairview Living Advertising

Posted in: Print Media, Projects by Paul McEwan on May 13, 2011 | No Comments

The Client: James Beare (Fairview Living)

Project Description: This is part of an advertising campaign to advance the use of James Beare’s Fairview Living real estate services. In this market home owners are often surprised at the increased value of their home but just as shocked at what it might cost to purchase something better and stay in the area. The piece we created is a story told as simply as possible so it will make sense in the seconds it is seen on line, in a magazine or on a video screen that many of us can easily relate to.

The Result: This campaign finished a year ago and in that time James has shown an increase in on line visits to his website that was built specific to the area and campaign. He had calls from people to tell him how much they liked the website. He still gets calls to today (as of this writing one year later) on services advertised in the offer demonstrating that people are seeing this advertising as something of value and when that happens, it becomes a personal experience.

Debra klassen Mobile

Posted in: Print Media, Projects by Paul McEwan on May 10, 2011 | No Comments

The Client: Debra Klassen (Visit the website)

Project Description: This is part of an advertising campaign to advance the use of Debra Klassen’s mobile search tool. There is so much this search tool does it was important to make it come across as simple to use as it really is.

Full colour print advertising

Posted in: Branding, Logo Design, Print Media, Projects by Paul McEwan on January 30, 2011 | No Comments

The Client: Debra Klassen

Project Description: Real estate development branding, naming and advertising. After going through the project naming process and then developing the tag line we  had fun creating the first of a series of full page advertisements. Here is one of them.

Seasonal greetings

Posted in: Print Media, Projects by Paul McEwan on November 29, 2010 | No Comments

Have you got your holiday letters out yet? A postcard, card or notepad?

Don’t worry. You’re doing that social media thing right? Good.

Call us if you need help with either.

Robert Crowe logo and market branding

Posted in: Branding, Logo Design, Print Media, Projects, Uncategorized, Websites by Paul McEwan on February 13, 2010 | No Comments

The Client: Robert Crowe (RE/MAX Real Estate Services)

Project Description: Create a personal logo mark and content copy. Brand it onto all requested marketing materials.

Robert Crowe has been in the real estate business along time and had decided it was time to get authentic with marketing. It’s one thing to look good but it’s another thing entirely to look good in a way that authentically attracts the eyes who will relate specifically to you. Also, content writing about who he is needed to be created. We’re not talking sales writing but a story of where he came from and what’s important to him. Without getting into the reasons of why this works here, it’s important to know that this works. Video blogs might work the same way for those who want to do that every day. Day in day out. Video blogging is not Robbert Crowe.

The Website
Not pictured but worth a look is, of course, the website layout we did on an Ubertor template and implemented by an Ubertor approved vendor/designer, The Marketing Guy. We design for most real estate website platforms.

Pre-printed Shells
We still do a lot of these too. Postcard shells. These are printed full colour, single sided on a 12pt coated stock leaving  the back blank for imprinting content. An average imprint is about 1500 pieces. Since you’re going to ask: 10,000 shells as described above runs about $700. The more you get, the better the price.

Completed as part of the work done at RE/MAX Real Estate Services.

Cecilia Gatchalian Logo and branding

Posted in: Logo Design, Print Media, Projects by Paul McEwan on February 12, 2010 | No Comments

The Client: Cecilia Gatchalian (RE/MAX Real Estate Services)

Project Description: Create a logo mark and type style while immediately branding it onto business cards for press using client requested colour and wave shapes.

Cecilia Gatchalian is her name and City Gate is the her… chosen area to market. “C.G” as a logo mark was a no brainer. Hard not to use it. Easy to remember. Onto marketing materials. We’ll be doing a run of 10,000 full colour postcard shells and running enough black and white backs for her introduction to City Gate. Designed, printed and mailed within a week. She’s handling her myrealpage website herself.

Completed as part of the work done at RE/MAX Real Estate Services.

Su Casa Cleaning Services

Posted in: Branding, Logo Design, Print Media, Projects by Paul McEwan on November 4, 2009 | 2 Comments

We created a look and feel that can be transferred to vehicles, websites and even uniforms. A cleansing colour palet and shapes. The use of green because of the offered environmental products they use. A tidy font (yes, that is Arial Rounded). The piece tells a story without even reading. At this point she only had time for the mailers and business cards still, we hope to do more work with Su Casa and we treat every project like the sky is the limit.