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Paul worked with our (sometimes wacky) requirements to develop a fairly complex set of assets and branding. He managed to work with both our developers and our creative people with equal facility and produced something that both sides loved. He was reasonably priced, always on time and contributed a lot to the success or our product.
Patrick Audley
one45 Software
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- @myrealpage Will do! It's looking pretty cool. An exercise in deep advanced searches. More »
- Successes always happen in private but failure, it happens in full view. More »
- Working with Rob Allegrini on his new Market Specific @myRealPage website. More »
Cecilia Gatchalian Logo and branding
Posted in: Logo Design, Print Media, Projects by Paul McEwan on February 12, 2010 | No Comments
The Client: Cecilia Gatchalian (RE/MAX Real Estate Services)
Project Description: Create a logo mark and type style while immediately branding it onto business cards for press using client requested colour and wave shapes.
Cecilia Gatchalian is her name and City Gate is the her… chosen area to market. “C.G” as a logo mark was a no brainer. Hard not to use it. Easy to remember. Onto marketing materials. We’ll be doing a run of 10,000 full colour postcard shells and running enough black and white backs for her introduction to City Gate. Designed, printed and mailed within a week. She’s handling her myrealpage website herself.
Completed as part of the work done at RE/MAX Real Estate Services.
Su Casa Cleaning Services
Posted in: Branding, Logo Design, Print Media, Projects by Paul McEwan on November 4, 2009 | 2 Comments
We created a look and feel that can be transferred to vehicles, websites and even uniforms. A cleansing colour palet and shapes. The use of green because of the offered environmental products they use. A tidy font (yes, that is Arial Rounded). The piece tells a story without even reading. At this point she only had time for the mailers and business cards still, we hope to do more work with Su Casa and we treat every project like the sky is the limit.
The Centre of Digital Media
Posted in: Print Media, Projects by Paul McEwan on October 28, 2007 | No Comments
The Client: GNWC Masters of Digital Media Program
Project Description: The Great Northern Way’s Master of Digital Media Program is a mouth full. Wanting to call themselves The Centre for Digital Media they set out starting that ball rolling. One huge problem stood in the way. UBC, BCIT, SFU and Emily Carr UAD (the partners in the program) did not consider themselves a “Centre” and for legal reasons could not call themselves such.
Time was running out as the grand opening approached and a need to market for their first ever semester was looming only months away. The design agency they were working with quit.
On the first meeting we creatively sketched out a plan in pencil on a scrap piece of paper changing The Centre for Digital Media to The Centre of Digital Media. The ball was once again rolling and we did all their marketing and media that year including:
- Website
- Georgia Straight ads and more
- Vancouver Sun and Province ads
- Magazine ads
- Bus wraps
- Full presentation centre design and set up
- Business cards
- Folders
- Posters
- Banners
Pictured above is an example of one brochure.