TribalYell Marketing Design

Using Social Media for Marketing

Paul — Tue, 14 May 2013 16:15:11 +0000

Using social media for marketing by broadcasting a message disguised as a post is like using a megaphone at a garden party. Guess what? Social media wasn’t created as advertising space. It was created to share ideas, communicate, plan, and be social. So here’s the deal. Learn to do that first before considering it as [...]

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3 Ways Video Tours Kill Business

Paul — Wed, 17 Apr 2013 07:04:49 +0000

Still on a video kick from the last post. Video has become popular in marketing real estate and so has the confusion around all the different offerings popping up all over the place. I thought it was about time I wrote a post about it - 3 Ways Video Tours Kill Business. I follow a number [...]

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Stick With Using YouTube for Video

Paul — Wed, 10 Apr 2013 07:32:17 +0000

Back in the old days of the internet If you wanted video embedded into your website you had to have special server side software installed behind your site to help the video stream. Yea, I just used the phrase “Server Side Software.” Is this post already getting complicated? OK, let’s just fast forward toward today [...]

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Cheap and Easy Marketing

Paul — Fri, 29 Mar 2013 17:44:09 +0000

There are so many free and inexpensive technologies working together in a multitude of ways that anyone can get a marketing message out to any audience with nary a skill. There is no need for small businesses to hire expensive software engineers and programmers, they’ll only be re-inventing the wheel of what’s already available online. [...]

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Easiest Listing Video Ever

Paul — Thu, 28 Mar 2013 15:43:52 +0000

Every listing can have a video as part of any real estate agent’s regular marketing arsenal. No excuses now. The easiest listing video ever is a Youtube slide show creator right at the Youtube upload area. For the purpose of this post I created one in 3 minutes complete with the music. Here’s what I [...]

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Just Listed, Just Sold Advertising

Paul — Wed, 27 Mar 2013 19:23:40 +0000

Imagine if a Just Listed, Just Sold advertising postcard only got delivered to people who are actively looking for real estate. And now imagine that you are only charged for the delivery of that mailer if the recipient used it to go to the website address on that mailer. This is the reality of online [...]

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The 3 Main Parts of a Website

Paul — Mon, 25 Mar 2013 15:10:42 +0000

Content, Design and Development, And that’s it, the 3 main parts of a website. You can stop reading now. OK, fine. It’s not really that simple. But for the purpose of this post and a very clear understanding of what the difference is between a web designer, web developer and web publisher let’s boil it [...]

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So You Want a WordPress Real Estate Website

Paul — Fri, 22 Mar 2013 15:11:25 +0000

Are you sure you want a WordPress real estate website? In Canada there are a lot of very solid real estate website platforms that work extraordinarily well with our real estate boards. They have all the reciprocity paperwork in place, they are following all the local boards’ rules, they have taken a lot of time [...]

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The Real SEO Question

Paul — Thu, 21 Mar 2013 07:35:49 +0000

Have you ever wondered what would happen if all websites were the same and everyone hired the same SEO company to do the same SEO work on each website? I have. Who would show up in search engines first? Some invest heavily in Search Engine Optimization [SEO] and they generate an adequate return on investment. This [...]

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Digital Marketing Driven by Big Business?

Paul — Wed, 20 Mar 2013 15:29:00 +0000

A study done in the US by bcgperspectives.com reveals that only 3 percent of small business advertising budgets flows online. The study shows small businesses lag behind big business in the shift toward online digital marketing. I would like to believe we are better off here in Canada but what I am seeing is similar [...]

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