Online Display Ad Fraud

Online Display Ad Fraud

There is a huge amount of online display ad fraud taking place. Here’s how it works.

Online display ad fraud starts with the sale of advertisement  impressions. But what’s an impression? It’s supposed to be when a person sees the ad. ComScore reported Last year in The Wall Street Journal that 54% of display advertising purchased between May 2012 and February 2013 was never seen by a live human. They are seen by computer programs (bots) pretending to be people.

Are the same companies that sell the online display advertising creating the bots to screw advertisers out of billions of dollars? It’s a good question because who else would release bot traffic?

About The Author

Paul McEwan has a background rich in education and experience. A strong set of transferable skills have laid a path for a variety of creative outlets, careers and business interests. The short list includes live performance in improv and music, professional recording, event management, promotions, graphic design and publishing. You have seen his creative design work all over the internet, in major newspapers and magazines across Canada, and as interior commercial space for presentation centres and trade shows


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