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I first talked to Paul when I was looking for a fresh look for my website. After just a few minutes of speaking with him, I knew he was the right man for the job. Paul has the rare ability to combine technical expertise with strong communication skills... this made it easy to transition from my rough vision of what I wanted my web presence to entail to into the reality of a site that I am extremely happy with. In addition to responding to my desires, Paul was able to add his own creative flair to the website in a manner that I was very impressed with. I truly can't say enough good things about the work Paul has done and recommend him to anyone who asks.
Ben Chimes
RE/MAX Crest West Side
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- Website content management systems that utilize the most up-to-date features are not like sliding Apps around on your iPhone.... More »
- @bokauffmann also, from a branding perspective 'Green Realtor' sounds like they are new and without experience. 'Gold' or 'Platinum' maybe? More »
- Now this is a great place to be in during the cold Winnipeg winters RT @bokauffmann: Home theatre room!!! LOVE!!! http://t.co/M32rYcN6 More »
Great ideas hinge on great planning combined with our experience and market knowledge. Creative briefs, story boards, marketing plans and wire-frames, no matter what it is we like to start with a plan. Want us to assess your plan? Contact us now with what you want to achieve and we’ll get right back to you. Below is a list of some of the media planning we do.
Wire-Frames
The Art of Planning an App, Mobile Site or Website
“All I got was this money pit”.
Let’s take a look at the wire-frame.
We start with a wire-frame. It makes sense to do this first even though its a step that is often skipped. For you, it’s the first point of proofing. A wire-frame is a rough sketch for the layout of your website. No design is used so that requested changes can be completed quickly without time consuming and costly changes to the mock-up later – or worse, to the actual live site once it is published. Because a website is more than just design, (A website relies almost entirely on content), the entire point of a wire-frame is to agree on the layout of content and content linking. It helps all parties involved be on the same page in a design process. The wire-frame must be approved before moving forward to the mock-up.
Directly above is Jessica Chen’s approved wire-frame prior to starting the full colour mock-up. You can compare this wire-frame to the Photoshop final approved mock-up here. We dare you to compare this mock-up with the pixel perfect final working version.
Even if you haven’t the budget to complete all the steps to build a website you can always do this first and and bring it back later. Contact us and start today.
Market Differentiation
Who you are, What you say and Where you will heard.
“It feels like I’m always climbing up a hill for a sale”
With properly executed Market Differentiation, sales come to you.
The Digging for Differentiators Call is a one-time consult, and here’s how it works: You schedule a 60-90 minute call with our associated partner. I advise clients to block 2 hours, since we dig up many insights about marketing & differentiation in the call, and it is a good investment to not have to ‘rush’ to the next meeting right after your call. You speak at the booked time, and the call is recorded. You get the MP3 afterward. This is important, as you will likely review the call several times afterwards, to pull out the clarity and marketing recommendations.
Many clients who have sworn by this process, to get super clear on their marketing, and I think it will work for you as well.
Creative Briefs
Want to know what’s going through the designer’s head?
“I told my designer what I wanted and they came back with this. What where they thinking?”
What did the creative brief say?
Often used for logo and brand development, a creative brief, like all planning, is a proofing point before spending too many hours on a particular direction. A creative brief is a report like description of the project that defines the task at hand and establishes the strategy for creative and conceptual direction of the project. Colour concepts, imaging, tag lines, and perhaps some thumbnail sketches of possible outcomes. If you have done a Digging for Differentiators Interview then we base the creative brief on those findings.
The process of writing a creative brief will bring about the best results for your print, advertising, website, mail, brochures, videos, digital and email campaigns.
Even if you don’t have the budget to complete a project from start to finish, this is still the place to start. Once you have it, keep it and bring it in to any creative agency for leverage. Contact us now and start today.
Marketing Plans
Plan to not over-spend and set your marketing like a clock.
“I spent that much on marketing last year?”
What did the marketing plan say?
This is by far the most useful planning tool we have and it costs very little. A marketing plan uses your budget to determine the best use of your dollars over any given period of time allowing your budget to take you farther. It also takes into account the tracking of advertising. The good thing about a Marketing Plan is that anyone can afford it. We take into account your budget. You tell us what you want to spend.
Start on you plan today. Contact us here or call 778-882-7285