We didn’t have to use the questionnaires and interviews for a creative brief for the Logo for Michele Laurent because TribalYell has been working with her for years and know her well. The better you know someone the easier it is to understand their audience. Michele is a life coach as well as a real estate agent which goes hand in hand with real estate. The overlapping circles in her logo represent her transferable skills and experience. The circle is an all encompassing shape. The house shape stands tall between her first and last name giving it a feeling of overlooking everyone in a helpful way.