Like many new businesses, not a lot of thought went into the logo or brand. It wasn’t until Srtratapro wanted to embroider their old logo onto hats and shirts that they found they couldn’t. This was because it was image based, it used 3D effects and had gradients and drop shadows. Reproducing the old logo was difficult. It was not a pro logo but rather a decision to use “this” in order to complete things like the website and other marketing materials. The new Stratapro Solutions pro logo is a clean, crisp, “flat” design and uses only 2 colours but still maintains the original idea.